In every industry, there’s manufacturers and there’s innovators. Wendi Ezgur, the founder of HIJNX has dedicated her career to innovating products for brands like Crayola, Pepsi, and Frito Lay, just to name a few. That’s why, when adult-use cannabis went legal in her home state of Illinois, she couldn’t wait to lend her innovative expertise to the industry.
Today, Ezgur has officially launched HIJNX, a collection of infused edibles, and has her hands in a variety of other product innovations to come. So, what can you expect from our fun-loving brand and Chicago’s own Ezgur?
Keep reading to learn more about the why behind the HI, with a look at Ezgur’s past, how it will help shape the future of cannabis, and what’s to come for HIJNX.
The Past: Where HIJNX Comes From
As Ezgur often says herself, “The moment it looks as though all is lost is the precise moment you have nothing to lose.” A quote that shows off her personal pioneering spirit and was once used as a preface to her cross-country RV trip with her family back in 2008 (before #vanlife was even a trend).
Her thought then was to immerse herself and her family in a life where work, play, and something you’re interested in can co-exist and even help create something exponentially better. But to do so, it would require her to “take risks,” as her son joyfully proclaimed before they took off on their adventures way back then.
Since then, and throughout her career, Ezgur has been doing just that, taking risks to create breakthrough products versus just making incremental improvements, such as flavor, shape, etc. With this mindset, her company, Leadhead, began with a pencil (no ordinary one, of course!) and went on to support product development and brand differentiation for companies both big and small, as well as bringing over 70 products from concept to market.
If you were to think that all creativity is lost in the edibles world as more and more gummies hit the shelves, you’d be underestimating Ezgur’s tenacity to innovate. Hence her entrance into the cannabis industry with HIJNX, clever cannabis for the curious.
The Future: Where HIJNX is Going
To a lifelong innovator, there’s nothing more enticing or igniting than entering new spaces, especially when paired with old, familiar places. With a lifetime mission of living, loving, and learning, there was only one thing to do when the Illinois market went recreational: the Chicago native, Ezgur, set out to show her home state and the cannabis industry what breakthrough innovation truly is.
Quickly, Ezgur became over the moon about living in a space where the possibilities are endless. She notes that in cannabis and edible infusions specifically, “the sky is not the limit,” and with her experience in research and product development, HIJNX is well-positioned to fly high.
From fine-tuned minor cannabinoid ratios (and teaching consumers why this is the new way to curate the experience you desire) to products specifically made to be poppable, portable, sharable, and discreet, HIJNX is more than just gummies; it’s cutting edge, distinctive, and intelligent cannabis solutions.
HIJNX: Connect to Stay In Tune
For Ezgur and HIJNX, the initial edibles collection launch is only the beginning. As the brand continues to grow, it hopes to deliver on the mission of normalizing cannabis in everyday conversations for everyday people. Doing so with a product catalog that aims to enrich experiences and enhance life’s moments.
So, how can you stay in tune with all the fun? Follow HIJNXinfusions on Instagram, and find HIJNX edibles at a dispensary in Illinois near you to experience innovative infusions for yourself.
