HIJNX is crafting cannabis edibles for the curious and hitting all the pain points that plain gummies can’t. Find out how, here.
The HIJNX team talks about the way their edibles stand out and their commitment to “being extremely specific to get it right; the specific moments, the specific reasons, and the specific effects people are looking for.” Getting it right means providing the wide array of pleasurable and desirable effects that the cannabis plant is capable of producing. The type of effects that you can’t find picking up any ol’ gummy package off the shelves is what HIJNX hopes to bring to her hometown market of Illinois.
HIJNX is creating edibles that are more than just gummies. With its new forms and new functions, HIJNX plans on taking its differentiated place within edibles in Chicago and surrounding areas.
HIJNX: All about Innovation
The HIJNX team’s purpose is innovation. Led by founder Wendi Ezgur, a lifetime innovator (link to founder story on site), who has brought new products to life throughout her career for brands like Crayola, Pepsi, and Frito Lay. HIJNX will bring that innovative spirit to the cannabis industry through infused edibles, where the possibilities are endless.
But in cannabis, it’s not just how the edible is eaten or how it tastes, but how it works too. The plant has over 400 individual cannabinoids that contribute to its “buzz,” which can vary from relaxing to uplifting, depending on the unique combination the flower produces. Hence, you might find yourself loving the strain Blue Dream but feeling extra paranoid with another.
To put the cannabis plant to its best use for all types of consumers, HIJNX will pioneer exciting and effective edibles for a more fun and fruitful way to enjoy the cannabis plant’s wide array of benefits. Here are the three simple ways HIJNX is more than meets the mouth.
Fine-Tuned Cannabinoids
In edibles, it’s all about those ratios and, in many cases, the minor cannabinoids that are present. We all know THC, but minor cannabinoids like CBN, CBG, CBC, and the well-known CBD are all rising in popularity for the effects they’re capable of producing. The effects of minor cannabinoids work best when paired with a certain amount of THC. For instance, research and anecdotal evidence are proving that:
- CBN can be beneficial for sleep.
- CBG can be beneficial for combating inflammation (pain).
- CBC can be beneficial for digestive symptoms.
- CBD can be beneficial for reducing anxiety (and taming THC!).
So by paying attention to the ratios of THC and (insert your preferred minor cannabinoid here), you can know exactly what to expect from the bite you take, rather than waiting for the buzz to appear and show itself to you. The more we learn about the plant, the more we move beyond “indica,” “hybrid,” or “sativa” as the only choices.
Portable, Poppable, and Shareable
The HIJNX team has been busy watching how consumers are using cannabis, and specifically edibles, and working behind the scenes to innovate and develop new product concepts that solve for insights such as:
- I can’t travel with this obnoxious mylar bag.
- I want to walk into a concert or bar with something discreet in my pocket.
- I can’t conveniently share an edible product with friends without each of us passing it around and each taking a small bite.
And so many more… Have an edible complaint or wish? Get in touch and let us solve it!
Smart Dosing
In cannabis, no two consumers are alike. One may never imagine taking 10 MG of THC because that’s far too little. While the next could never imagine taking 5 MG of THC because that’s far too much. Yet, cannabis brands continue to produce 10 MG bites more often than not, despite the variance in consumer tolerance.
Have no fear; that’s why HIJNX is here. Low-dose casual consumers and everyday high-dose consumers deserve smarter dosing that doesn’t have them guessing or wondering. Our mission? We’ll make edibles with dosages that work for you, so you don’t have to put in the work of halving and multiplying to make what works.
HIJNX: The Future of Edibles
As the industry unfolds, so will the HIJNX creative catalog of cannabis for the curious and edibles to get at whatever “it” you’re seeking to hit—no inhalation necessary. Stay tuned by following HIJNX on social media and finding a retailer near you to explore edibles made to empower your everyday adventures.
